[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram

In the present day, we’ve got the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your function with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the know-how sector and energetic involvement in the area people, I’ve all the time contemplated: How can we infuse extra know-how into our native financial system to foster its development and promote sustainability? After participating with over 100 native retailers and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three major objectives: empower native companies to thrive, encourage shoppers to assist native procuring, and leverage knowledge insights and analytics to digitally remodel your complete sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with gifted companions to handle different elements of the enterprise.

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2) What’s Pointsgram about?

Pointsgram is a know-how startup with a mission to raise native procuring experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the optimistic affect of community-based options. With Pointsgram, we collaborate with each native retailers and shoppers.

For native retailers, membership in our community grants entry to instruments similar to buyer rewards, provide administration, procuring knowledge evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and ultimately revenues for engaged retailers

For shoppers, we improve their native procuring journey with incentives, presents, rewards, with an total money-saving strategy. They now have a rewarding journey the place they acquire factors at any member store of the community, and redeem factors wherever within the community as properly, a real community-based program. Moreover, we repeatedly interact with the neighborhood to advertise Pointsgram and emphasize the significance of supporting native retailers, showcasing our community members. In truth, our in-person sales space in Mississauga has grow to be a well-liked spot for pretty neighborhood engagements in one of many main plazas.

3) What ought to Canadians particularly look out for along with your web site?

When Canadians are on our user-friendly app, they not solely entry a various array of native presents from close by retailers but in addition contribute to a thriving native financial system. It’s a win-win state of affairs: buyers get pleasure from factors, rewards, and unique offers whereas supporting their neighborhood companies.

Our app rewards customers for his or her loyalty and engagement in numerous methods. Whether or not it’s by way of procuring at any member of our in depth community of native companies, inviting associates to hitch our neighborhood, or actively participating with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are introduced with an area procuring map inside the app. This interactive map showcases a variety of procuring choices spanning from meals and drinks to distinctive presents, top of the range perfumes, important private care gadgets, tempting sweets, auto retailers, hair salons, and way more, making their native procuring expertise rewarding, handy, and gratifying

4) What are you engaged on going ahead?

We’re all the time striving to introduce new empowering instruments for each our retailers and shoppers. We consider within the energy of neighborhood, the place everybody shares the identical objective of supporting native companies and sustainability. As our community continues to develop, we’re centered on offering retailers with priceless advertising insights to assist them make knowledgeable choices primarily based on knowledge. Moreover, we’re addressing key challenges confronted by these retailers, similar to discovering gifted people, enhancing their e-commerce capabilities, and increasing their neighborhood outreach efforts.

From the patron’s perspective, we’re dedicated to enhancing their expertise by including extra participating instruments. This contains providing extra rewards, offering entry to a wider vary of retailers inside our community, and serving to them get monetary savings by way of our unique presents and offers. By constantly enhancing and increasing our platform, we intention to create a win-win scenario the place each retailers and shoppers profit from being a part of our neighborhood.

5) Do you’ve any ideas?

Pointsgram originated from a transparent want: native retailers missing digital assist and a big inhabitants eager on native procuring but in addition looking for financial savings. With a vibrant & wholesome client tradition, the native procuring market holds immense potential. Let’s collaborate to raise native procuring to new heights.


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