Cello World Personal (Pvt) Restricted (Ltd)

Cello World Ltd IPO Assessment

Cello World Restricted is a distinguished participant in India’s consumerware market, with a various presence in client houseware, writing devices and stationery, moulded furnishings and allied merchandise, and client glassware classes. Established in 2018, the corporate carries a legacy of innovation relationship again to 1962. It’s wealthy heritage spans over six a long time, marked by steady innovation and adaptation to client wants. Cello World Restricted’s founders have strategically diversified the product vary and model portfolio, staying forward of market tendencies and client calls for.

Cello World IPO Review

Click on right here to be part of myMoneySage Elite an unique group to the elite and discerning who wish to maximize their wealth by leveraging the ability of unbiased recommendation

With an in depth vary of 15,891 stock-keeping items (SKUs) spanning numerous classes, Cello World Restricted caters comprehensively to numerous client wants. The corporate gives up to date merchandise throughout totally different worth factors, making certain accessibility. It Operates 13 superior manufacturing services throughout India, These services kind the spine of the corporate’s manufacturing operations, enabling it to take care of high-quality requirements and meet market calls for effectively. Cello World Restricted additionally boasts a strong and widespread distribution community, delivering its merchandise to shoppers throughout the nation.

Promoters & Shareholding:

The Promoters of Cello World Restricted are Pradeep Ghisulal Rathod, Pankaj Ghisulal Rathodand Gaurav Pradeep Rathod. 

Particulars Shareholding Sample
Promoters 55.13
Promoter Group 36.75
Complete 91.88

Public Situation Particulars:

Supply on the market: OFS of approx. 29,320,987 fairness shares at Rs. 5, aggregating as much as Rs. 1,900 Cr.

Complete IPO Measurement: Rs. 1900 Cr.

Worth band: Rs. 617 – Rs. 648.

Goal: To supply the chance for promoters and shareholders to cut back their stakes and to get the advantages of being listed within the inventory exchanges.

Bid qty: minimal of 23 shares (1 lot) for Rs. 14,904 and most of 13 tons.

Supply interval: October 30, 2023 – November 1, 2023.

Date of itemizing: November 9, 2023.



  1. Properly-established model title and powerful market positions.
  2. Cello World Restricted diversified product portfolio throughout worth factors catering to numerous client necessities.
  3. Monitor file of scaling up new companies and product classes.
  4. Pan-India distribution community with a presence throughout a number of channels.
  5. Capacity to fabricate a various vary of merchandise and preserve optimum stock ranges.
  6. Cello World Restricted’s expert and skilled administration staff.


  1. Cello World Restricted’s reliance on third-party contract producers for sure merchandise exposes it to potential dangers.
  2. The Promoter Group plans to take care of a considerable stake post-Supply, making certain vital affect. Any main change of their shareholding may have vital penalties.
  3. Cello World Restricted is not going to obtain any proceeds from the Supply.
  4. Enterprise is topic to seasonality, which can contribute to fluctuations in our outcomes.

Click on right here to be part of myMoneySage Elite an unique group to the elite and discerning who wish to maximize their wealth by leveraging the ability of unbiased recommendation

Subscribe or keep away from?

Sectorial outlook – India’s devour ware sector is on a strong development trajectory, pushed by a shifting retail panorama and altering client habits. In FY 2022, the full retail market reached USD 844 billion, with organized retail accounting for USD 109 billion, contributing 13% of the full. Projections point out substantial enlargement, with the full retail and arranged retail markets anticipated to succeed in USD 1,418 billion and USD 325 billion respectively by FY 2027. The nation’s consumption basket, encompassing important and discretionary retail, has seen a 9% CAGR from FY 2015 to FY 2022, reaching USD 966 billion. Rising discretionary spending, fueled by rising incomes and world devour ware tendencies, is reshaping the market dynamics.

Cello World Restricted is primed to capitalize on this burgeoning market. The corporate’s proactive stance, high quality focus, and adaptableness to altering client preferences place it as a frontrunner, making certain Cello World Restricted thrives within the evolving and aggressive devour ware trade in India.

The financials (income and internet revenue) are proven within the graph under:


Valuation – For the final 3 years common EPS is Rs. 10.46 and the P/E is round 62x on the higher worth band of Rs. 648. The EPS for FY23 is Rs. 13.17 and the P/E is round 49x. If we annualize Q2-FY24 EPS of Rs. 3.65, P/E is round 44x. It has Borosil Ltd  (P/E of fifty.59), Kokuyo Camlin Ltd (P/E of 57.97), La Opala RG Ltd (P/E of 40.81), Range Kraft Ltd (P/E of 51.49), TTK Status Ltd (P/E of 43.78), Linc Ltd (P/E of 33.39), and Hawkins Cookers Ltd (P/E of 40.23) as its friends. The corporate’s P/E is between 44x and 62x. Income and EPS have been rising persistently in the previous few years and it has additionally been capable of preserve Web margins round 15-16% persistently. Trying on the valuation, it appears to be totally priced.

Suggestion – Within the midst of this thriving client ware trade, Cello World Restricted stands out as a pivotal pressure, harnessing its wealthy heritage and modern spirit to cater to a wide selection of client wants. With a various product lineup encompassing client houseware, writing devices, moulded furnishings, and glassware, Cello World Restricted possesses a definite aggressive benefit. Regardless of the present totally priced valuation, the corporate has showcased a constant enchancment in its monetary efficiency and boasts a good model title, coupled with promising future prospects. Contemplating these components, we suggest buyers to “Subscribe” to this IPO, particularly these with a medium-long time period funding horizon, because it presents a compelling alternative to take part within the firm’s promising development journey.


This text shouldn’t be construed as funding recommendation, please seek the advice of your Funding Adviser earlier than making any funding determination.

For those who wouldn’t have one go to mymoneysage.in

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles